Whatever happens in the next month or two, Christmas 2020 will be like no other before it. As advertisers grapple with how to stand out during the festive season, you can keep up to date with the best seasonal creative right here.
It might be November but it's already beginning to look a lot like Christmas.
Mince pies have tentatively started to appear on the supermarket shelves, as of yet unlit festive lights dangle in waiting in cities across the world and brands have started airing their Christmas ads.
As we creep closer to the first week of Advent, most of the big brands have now delivered their 2020 Christmas campaigns. John Lewis' has let its hotly-anticipated Christmas ad out the bag, billed as a 'Christmas campaign like no other, for a year like no other‘, while the Great Ormond Street Hospital has animated the journey patients take to get home for Christmas.
However, Sainsbury's has taken the crown for this year's most-talked about ad - sadly for the wrong reasons. Harnessed by racists and hurled over Twitter, the ad received a slew of vile racist comments because it featured a Black family enjoying Christmas.
As we get ready to shake the dust of the boots of 2020, The Drum will be exploring the in-depth strategies brands are taking to engage with customers amid what’s sure to be a holiday season like no other.
In the meantime, we'll be rounding up the crème de la crème of Christmas creative for you each day, right here. Scroll down to see what brands have come up with already and click on the images to watch the ads in full.
Great Ormond Street gets kids home for Christmas>
Source : https://www.thedrum.com/news/2020/11/06/christmas-ads-2020-so-far-kevin-the-carrot-returns-does-ms-food-porn-with-twist
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