Channel Q: The CRM Review, Putting The Fun In CRM News

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Hey everyone! I'm back... finally, and kinda.

First, my apologies for my nearly complete radio silence. I was finishing up The Commonwealth of Self-Interest: Customer Engagement, Business Benefit (Harvard Business Press, Late Summer 2018), and my life took a back seat when it came to everything but that. But now, I'm in the midst of writing an extensive post on customer experience, consumable experiences, and brand experience -- what's the difference, why should you care, and how does it have practical implications for business.

While I'm doing that -- which will be out next week -- I was looking at some of the posts I wrote more than 10 years ago and found one that not only was I particularly proud of the what I presume is an insight, but of the writing, too -- and its value holds today even if some of the references are a bit outdated. So, while you are (not) waiting for the customer experience post, I thought (since I have sole ownership over this post) I would "reprint" it here for your viewing pleasure. It was fun to write, and I think it still remains important to think about -- even all these years later. This is not just filler, in case you were thinking I'm spinning something. I think there is real value -- and, tbh, I loved writing this one.

Ladies and gentlemen, I present to you the revival of the 2006 musical blog piece, "Pardon me, is that laptop a real Louis Vuitton?"


Source : http://www.zdnet.com/article/days-of-future-past-pardon-me-is-that-laptop-a-real-louis-vuitton/

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Days of future past: Pardon me, is that laptop a real Louis Vuitton?
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